Covent Garden, London

"Dishoom’s website is less of a standard restaurant landing page and more of an interactive museum exhibit. It's undeniably gorgeous, with a continuous geometric line leading you on a curated journey through their lore. The typography is crisp, the branding is flawless, and the aesthetic is dialed up to eleven. But be prepared to pack some rations for the journey down the page to find actual, practical information. While the storytelling is charming, the sheer volume of content is staggering. Before you can find out what's for dinner, you are treated to poems, odes to vintage stuntwomen, and a sprawling history lesson. On mobile, this translates to an endless thumb-workout. It’s the digital equivalent of a waiter giving you a fifteen-minute dramatic monologue about the origins of cumin before finally handing over the menu. That being said, when you eventually do reach the 'Planning Your Visit' section, it is an absolute masterclass in restaurant communication. Everything from accessibility details to the nearest bus stops is meticulously laid out. It’s a premium, theatrical website that perfectly captures the highly-curated Dishoom experience—just make sure you have the time to read a short story before booking your table."